Brand Strategy · Visual Identity · Brand Guidelines
Brand Renaming & Identity Design
Brand Identity · Design System · Marketing Creative · Environmental Graphics · Motion Graphics · Illustration
Visual Identity & Art Direction
Logo & Brand Refresh
Various designs that I've worked on
I didn’t take a traditional path to get here. No roadmap, very little formal training, no one looking over my shoulder telling me if I was doing it right. i just always had a genuine curiosity about how things work, a vision of what I wanted to make, and enough stubbornness to keep going until it looked the way it felt.
For many years, I helmed a rock band that got a few touring opportunities, which meant we needed CD artwork, merchandise, a website, high quality group photos, social media graphics, and promo materials. To save money—and because I found it fascinating—I took it upon myself to learn graphic design. With no clients, no briefs, and no one looking over my shoulder, I had to figure everything out myself: the visuals, the merch, the web presence, the whole world of it. That kind of trial-and-error teaches you things no classroom gets to.
To this day I still approach every project the same way: curious, uncompromising about the things that matter, and genuinely invested in getting it right across whatever medium the work calls for. Brand identity, photography, art direction, visual storytelling. If it needs to exist visually, I’m interested in making it exist well.
But enough about me — tell me a little about yourself.